Though known as “The Muscle” to many of his fans, Keaton Hoskins is far beyond this simple descriptor. In the many facets of his personal, professional, and public life his ambition is deeply passionate when it comes to helping people achieve beyond their own expectations. His peers have referred to Keaton as a beast when it comes to taking on massive life challenges. Besides being a fitness trainer, diesel technician, and television personality, Keaton has also written a self-help book and became an entrepreneur at the young age of 22. He has owned and managed a vast portfolio of businesses from a dental office to One Mission Nutrition.

As self-discipline is a characteristic Keaton values, he also likes to think about goals extrinsically and how they affect the people around him, his family, his community, his fans, and his followers. He is unafraid of vulnerabilities when considering his moral obligations to society and believes that success and happiness are founded upon principles implemented into every aspect of life. Principles he desires to impart to others that have been a part of building the character necessary for achieving results.